Spotify acquires Swedish firm Kinzen that detects harmful content
The acquisition is a part of Spotify's efforts to address dangerous content on its service in response to criticism of 'The Joe Rogan Experience' earlier this year.
Spotify Technology SA SPOT.N, an audio streaming service, announced on Wednesday that it had purchased Kinzen, a company that had assisted it in locating objectionable material on the network.
After facing criticism for 'The Joe Rogan Experience,' a podcast in which the host was charged with distributing false information about COVID-19, earlier this year, Spotify made the acquisition as part of its efforts to address harmful content on its service.
The Dublin-based company has been collaborating with Spotify since 2000; at first, they concentrated on the accuracy of election-related content. Since then, Kinzen's mandate has been broadened to include combating disinformation, hate speech, and misinformation.
According to Sarah Hoyle, Spotify's head of trust and safety, Kinzen provides a combination of tools and knowledge to assist us better understand the content on our platform and new misuse trends. The area of expertise for Kinzen is the detection of harmful audio and podcast content.
In order for Spotify to maintain its status as a 'safe audio platform,' the company's technology must be in place. According to Spotify, to identify potentially dangerous content in audio files or podcasts, Kinzen combines machine learning technology with human expertise.
The business also makes use of journalistic and academic research. According to Spotify, Kinzen may find harmful content in several languages and geographical locations.
Since 2020, the two businesses have been cooperating. The agreement that resulted, according to Spotify, helped to guarantee security on the music site. The Swedish company claims that Kinzen enables it to more effectively react to the subtleties and intentions of specific audio information.
The Swedish company claims that Kinzen enables it to more effectively react to the subtleties and intentions of specific audio information. The adoption of Kinzen's technology would also make it possible to identify new patterns of abuse of others more swiftly.